London school wins top Cannes Lions ad award

Durand Academy, a school for children in Stockwell and Brixton, won two coveted Golden Lion for a campaign to fund their boarding school. Together with £ 17m of government they hope to launch the first free-of-charge state boarding school in the UK.
While the Grand Prix prize went to the advertising agency BBDO Melbourne for a campaign away from its rivals National Australia Bank, Durand won out of 819 entries from around the world two of the only 10 coveted Golden Lions 819 entries in the PR category.
Cannes judging panel the agency claimed the PR equivalent of more than £2m in print and broadcast coverage, the champagne has also been mentioned for 23 times in parliament and the visitors of Durand website jump from zero to 80,000 views

My opinion:

I think this is very well done by Durand Academy to win, out of 819 entries of all over the world, 2 golden lions. Hopefully the school will book some progress in their quality of education. I also think that more children will attend this boarding school, because the website visitors past the 80.000 views. What is an awful lot when you consider that it was  first only zero.